Client: 24 Corbelle (Gujarat, India)

Industry: Skincare & Personal Care

Objective: Identify a winning product, drive sales, and scale revenue

Platforms Used: Meta Ads, Google Ads, Shopify Optimization

Overview

24 Corbelle, a newly launched skincare brand, needed a structured digital marketing approach to kickstart sales and establish itself in a competitive market. The primary goal was to identify a pilot product, generate revenue, and scale growth month over month.

 

Strategy & Execution

1️⃣ Identifying the Pilot Product

• Conducted market research and competitor analysis to find a high-demand, high-conversion product.
• Focused ad spend on this pilot product to generate traction and gather data.

2️⃣ Paid Ad Strategy (Google Ads & Meta Ads)

• Google Ads:
• Ran Performance Max & Dynamic Search Ads to capture high-intent shoppers.
• Used Google Shopping campaigns to showcase the pilot product to interested buyers.
• Meta Ads:
• Launched targeted campaigns with carousel and video ads to build awareness and conversions.
• Implemented retargeting campaigns to bring back engaged visitors and increase purchase rates.

3️⃣ Store Optimization for Higher Conversions

• Improved Shopify store design for better user experience and trust.
• Optimized product pages with compelling copy, high-quality images, and social proof.
• Streamlined checkout process to minimize drop-offs and improve conversion rates.

4️⃣ Scaling Revenue Growth

• Monitored ad performance and scaled high-performing campaigns, increasing the budget for the best-converting ads.
• Introduced bundle offers and upsells to maximize average order value (AOV).
• Increased revenue by 50% each month through continuous optimization and data-driven scaling.

 

Results & Impact

✅ Successfully identified a winning product, laying the foundation for brand growth.

✅ Achieved consistent month-over-month revenue growth of 50%.

✅ Optimized ad spend for maximum returns, ensuring a profitable ROAS.

✅ Improved store conversion rates, enhancing user experience and sales.

 

🚀 Conclusion:

By combining paid ad strategies with store optimization, 24 Corbelle transformed from a new brand into a revenue-generating business in just a few months. The focus now is on scaling further with new product launches and expanding the customer base.

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