Client: Bipha Ayurveda (Kerala, India)

Industry: Ayurveda & Skincare

Objective: Build brand awareness, drive sales, and achieve high ROAS

Platforms Used: Google Ads, Meta Ads

Key Metrics: 5X+ ROAS, 50% MoM sales growth

 

Overview

Bipha Ayurveda, a heritage Ayurvedic brand, aimed to expand its online presence and boost direct-to-consumer (DTC) sales through performance marketing. The challenge was to increase brand awareness initially and then scale sales while maintaining profitability.

Strategy & Execution

1️⃣ Brand Awareness & Traffic Generation (Month 1)

• Launched Meta Ads (Facebook & Instagram) to introduce the brand to the right audience.
• Focused on storytelling-based ad creatives showcasing Bipha Ayurveda’s heritage, product benefits, and natural ingredients.
• Implemented Google Display Ads and YouTube Ads to enhance reach and recall.

2️⃣ Revenue Generation & Scaling (Month 2 Onwards)

• Shifted focus to conversion-driven campaigns on Google Search & Shopping Ads to capture high-intent buyers.
• Optimized Meta Ads for catalog sales and retargeting campaigns to bring back engaged users.
• Launched Performance Max campaigns on Google to maximize visibility and sales.
• Sales started growing from the second month onwards, validating the strategy.

3️⃣ Offer Campaigns for Higher Conversions

• Planned & executed time-limited offers to create urgency and drive more purchases.
• Created festive and seasonal promotions aligned with customer buying behavior.
• Introduced bundle deals and discounts to increase Average Order Value (AOV).

4️⃣ Maintaining ROAS & Scaling Growth

• Continuously optimized ads to maintain 5X+ ROAS while increasing ad spend.
• Identified top-performing products and scaled budgets to maximize revenue.
• Increased sales by 50% month-over-month, steadily growing profitability.

 

Results & Impact

✅ Built strong brand awareness, establishing Bipha Ayurveda in the online space.

✅ Achieved revenue growth from the second month, proving campaign effectiveness.

✅ Consistently maintained a 5X+ ROAS, ensuring efficient ad spend utilization.

✅ Increased sales by 50% every month, scaling profitably.

 

🚀 Conclusion:

By combining awareness-driven campaigns with conversion-focused strategies, Bipha Ayurveda successfully transitioned into a high-performing e-commerce brand. With consistent growth and strong ad performance, the brand is now poised for even greater expansion.

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