Client: Kelebek (Gujarat, India)

Industry: Luxury Furniture & Home Décor

Objective: Generate high-intent leads from premium customers

Platforms Used: Google Ads, Meta Ads

Key Outcomes: Highly qualified luxury leads, strong customer database

Overview

Kelebek, a premium French furniture manufacturer, aimed to attract high-net-worth individuals (HNWIs) and luxury homeowners in India. The challenge was to generate high-quality leads while maintaining exclusivity and positioning the brand as a luxury choice in the market.

 

Strategy & Execution

1️⃣ Luxury Audience Targeting & Brand Positioning

• Designed ad creatives emphasizing French craftsmanship, exclusivity, and premium quality.
• Targeted affluent audiences on Google and Meta, including luxury homeowners, architects, and interior designers.
• Ran video and carousel ads showcasing high-end furniture in sophisticated interiors.

2️⃣ Google Ads for High-Intent Lead Generation

• Created highly optimized Google Search Ads targeting users searching for luxury furniture, custom home décor, and high-end interior solutions.
• Launched Performance Max campaigns to maximize reach among HNWIs.
• Used Google Display & YouTube Ads to increase brand visibility among premium buyers.

3️⃣ Meta Ads for Customer Engagement & Retargeting

• Focused on Instagram & Facebook Ads to attract design-conscious audiences.
• Implemented retargeting strategies for website visitors, engaging them with testimonials and client success stories.
• Collected potential leads through lead form ads and WhatsApp inquiries.

4️⃣ Building a High-Value Customer Database

• Created a CRM system to segment and nurture high-potential leads.
• Personalized follow-ups with interested prospects, offering showroom visits and consultations.
• Developed an email and WhatsApp marketing funnel to keep potential customers engaged.

 

Results & Impact

✅ Generated a highly targeted lead database of luxury buyers, architects, and designers.

✅ Attracted high-net-worth individuals (HNWIs) actively looking for premium furniture solutions.

✅ Established a strong online presence among India’s luxury furniture segment.

✅ Positioned Kelebek as an exclusive French furniture brand, increasing brand credibility.

 

🚀 Conclusion:

Through a combination of Google & Meta Ads, precise audience targeting, and strategic lead nurturing, Kelebek now has a solid database of high-intent luxury customers. The next step is to convert these leads into high-ticket sales and continue scaling with premium marketing strategies.

 

Need a strategy to attract high-value customers for your luxury brand? Let’s talk!