Ragaah (Bangalore, India) – Scaling a New Women’s Clothing Brand with Meta Ads

Client: Ragaah (Bangalore, India)

Industry: Women’s Clothing & Fashion

Objective: Build brand awareness and drive sales from the first month

Platforms Used: Meta Ads (Facebook & Instagram)

Key Outcomes: 100+ orders in the first month, 5X ROAS

Overview

Ragaah, a newly launched women’s clothing brand in Bangalore, aimed to establish itself in the competitive fashion market. The challenge was to create strong brand awareness, attract potential buyers, and generate sales from the very first month.

With a performance-driven Meta Ads strategy, we successfully positioned Ragaah in front of the right audience and achieved 100+ orders within the first month, maintaining a 5X return on ad spend (ROAS).

 

Strategy & Execution

1️⃣ Brand Awareness & Audience Targeting

  • Launched Facebook & Instagram Ads to introduce Ragaah to a fashion-conscious audience.
  • Focused on interest-based and lookalike targeting to attract high-intent buyers.
  • Created visually engaging carousel and video ads showcasing the latest collections.

2️⃣ Conversion-Focused Meta Ad Campaigns

  • Used Dynamic Product Ads (DPA) to retarget users who visited the website but didn’t purchase.
  • Implemented catalog sales ads to showcase best-selling and new arrivals.
  • Designed limited-time offer ads to create urgency and drive faster conversions.

3️⃣ Optimization & Scaling for Maximum ROAS

  • A/B tested different ad creatives and copy to identify high-performing assets.
  • Scaled winning campaigns while reducing ad spend on underperforming ads.
  • Monitored key metrics like CPC (Cost Per Click), CTR (Click-Through Rate), and CPA (Cost Per Acquisition) to ensure profitability.

 

Results & Impact

✅ 100+ orders in the first month, proving strong market demand.

✅ Achieved 5X ROAS, ensuring a profitable ad strategy.

✅ Significant brand awareness, with high engagement across social media.

✅ Built a customer base for repeat sales and retargeting.

 

Conclusion

Through a well-structured Meta Ads strategy, Ragaah successfully entered the competitive fashion industry, generated revenue from Day 1, and established a strong brand presence. The next phase focuses on scaling sales further, improving customer retention, and expanding into new audiences.


🚀 Want to launch and scale your fashion brand with high-performing Meta Ads? Let’s work together!