Client: Gloat (London, UK)

Industry: Fashion & Accessories

Objective: Establish brand awareness and drive conversions

Platforms Used: Meta Ads, Google Ads, Social Media Marketing

Overview

Gloat, a newly launched fashion and accessories brand in London, aimed to make a strong entry into the market. The challenge was to create brand awareness, establish a loyal customer base, and set the foundation for future sales. With no prior digital footprint, a strategic marketing plan was essential to generate visibility and position Gloat as a premium brand in the fashion space.

 

Strategy & Execution

1️⃣ Brand Awareness Campaigns (Phase 1)

• Launched high-impact Meta and Google Ads campaigns to introduce the brand to the target audience.
• Used engaging storytelling through video and carousel ads to showcase Gloat’s unique style and product quality.
• Focused on high-intent fashion audiences through interest-based and lookalike targeting.

2️⃣ Social Media Growth & Engagement

• Created a strong presence on Instagram and Facebook with visually appealing content.
• Implemented influencer collaborations to build trust and expand reach.
• Encouraged user-generated content (UGC) to enhance authenticity.

 

3️⃣ SEO & Google Search Visibility

• Optimized website for relevant fashion-related keywords to increase organic traffic.
• Implemented a content marketing strategy, including blog posts and style guides, to attract potential customers.

4️⃣ Retargeting & Conversion Optimization (Phase 2 – Ongoing)

• Identified engaged users from awareness campaigns and started retargeting them with personalized product ads.
• Implemented email marketing and WhatsApp remarketing to nurture leads and encourage first-time purchases.
• Set up Performance Max and Dynamic Shopping Ads on Google to capture high-intent buyers.

 

Results & Impact

✅ Successfully established strong brand awareness, driving significant traffic and engagement.

✅ Increased social media following and interaction, building a loyal audience.

✅ Higher ad recall and recognition, with growing interest in the brand’s products.

✅ Conversion phase now in progress, with data-driven insights guiding the next steps.

 

🚀 Conclusion:

With a well-executed awareness strategy, Gloat has successfully positioned itself in the fashion market. The next phase will focus on scaling conversions and maximizing ROI through targeted performance campaigns.

 

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